SUMMARY
Thank you for your attention
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If you want to smile and relax I recommend practicing pottery
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"When the hands are busy, the heart is at peace"
Akira Yoshizawa
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Results
We live in a competitive context and a fast-paced world, so it is important to know the current situation and find the patterns of success before designing your business strategy.
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This is a generic case on a focus group of users, potters. But the data can help other professionals to explore the possibilities for their business to reduce the risk of starting a new company and maximize the success of their new journey.
Next steps
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Test a real case to define a specific strategy
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Investigate the target an apply a model to understand the consumer behaviour
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Explore other sources and new features for defining a regression model to estimate the price of products
Resources
TREND
Signals
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Source: Google searches
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Library: pytrends, matplotib
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API: Google Trends
Influencers
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Source: Instagram
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Software: WebScraper, Tableau
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Algorithm: K-Means
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Library: plotly
MARKET
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Source: Etsy
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Software: WebScraper, Tableau
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CONTEXT
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Target
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Source: Open Data BCN
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Software: Tableau
Context
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Source: Google Maps, Open Data BCN
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Library: Selenium, Beautifulsoup, Folium
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Software: Tableau