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CONTEXT
Knowing the customer
LAURA
Graphic Designer_30 years old
"Me encanta conocer al artesano en
primera persona, que me cuente cómo trabaja y aprender de primera mano."
CARLA
Audiovisual Producer Student_28 years old
"Me gusta la artesanía pero no la
encuentro muy a menudo y son
productos bastante caros"
Slow Life Conscious
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​Slow living is:
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Balance, ease, sanity, and low stress
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Taking a long-term view of your own life and the world around you
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Connection with yourself, those around you, and the world
Target: People aware of their environment and want to start an activity that relaxes them and gives them knowledge to be able to build their own objects and contribute to making a sustainable world
​
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Women: 25-45 years old
CONTEXT
Finding the target
CONTEXT
Exploring opportunities
WORKSHOPS
The first step is to understand where our competitors are.
In the map, can see the different workshops in Barcelona city
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